Our Story
It is hard to imagine a world without coffee. When tired, it gives us a little pick-me-up; when running out of steam, it keeps us going; and if we feel flat, it lifts our spirits.
As our world gets busier, finding those essential little moments to ourselves becomes increasingly challenging. Indulging in Moccona helps us embrace these ‘Me Time’ moments.
It's the perfect time to pause and enjoy a little indulgent pleasure wherever we are.
Continue on to discover the story of who we are, where we have come from, and how we will continue to connect and inspire the hearts and minds of coffee lovers around the world.
In 1925, during the worldwide coffee boom, the business was named Douwe Egberts - meaning Douwe, the Son of Egbert - to honour its founding father. To celebrate the occasion the Douwe Egberts Red Seal logo was introduced and remains the Moccona jar today.
As the instant coffee craze spread across Europe, Douwe Egberts launched the now legendary Moccona brand. In 1960 Australia took its first shipment of Moccona in its iconic cylindrical glass jar and gold label. Originally sold in delicatessens and small specialty stores it symbolised the little indulgence from Europe that added to the pleasures of daily existence.
Moccona's reputation for world class quality saw it come a household name, a supermarket favourite and the most indulgent freeze dried coffee. It's known for its premium tase and elegant glass jar, making Moccona a much loved classic in homes all over Australia.
We love coffee as much as you do and we want the love affair to last forever. That's why JACOBS DOUWE EGBERTS is a leader when it comes to buying sustainable, certified coffee. We're passionate about making a more sustainable industry, from responsible sourcing and through the manufacturing and distribution processes.
Moccona coffee is created using two of the world's finest beans: Arabica and the Robusta. The Arabica has a softer sweeter taste with berry and fruit tones that create luscious acidity reminiscent of good wine. The Robusta bean has a deep rich flavour with more caffeine and gives a deep rich flavour to any brew.
Together they bring the magical blend and character you expect from the perfect cup of coffee. Every time you smell the auroma of Moccona, you'll be reminded of the great passion that drives us to create moments of pure indulgence - just for you.